And recently Bedros, Jeff and I decided to do something weird. Something we had never tried before.
We decided to take ALL of our systems and checklists..
…ALL OF IT
and “open source” it to fitness pros everywhere.
Many said we were crazy to just “give this stuff away.”
But we’ve been called worse ☺
We’ve named it “Fitness Marketer Lab” (or “FM Lab” for short).
Because that is exactly what it is. A fitness marketing testing laboratory where we will be sharing the latest marketing tactics and ideas.
As a “Lab Member” you’ll get to see it all – what works and what doesn’t (and why it doesn’t)
When new techniques become available we will systematize it and create new action plans for all FM Lab members to utilize in their own fitness business.
Here are a few of the action plans already waiting for you to use inside the FM Lab: